we're all Bayesians now

"This experiment therefore shows that, at least for local models of quantum mechanics, we need to rethink our notion of objectivity. The facts we experience in our macroscopic world appear to remain safe, but a major question arises over how existing interpretations of quantum mechanics can accommodate subjective facts.

Some physicists see these new developments as bolstering interpretations that allow more than one outcome to occur for an observation, for example the existence of parallel universes in which each outcome happens. Others see it as compelling evidence for intrinsically observer-dependent theories such as Quantum Bayesianism, in which an agent's actions and experiences are central concerns of the theory."