Whether demand exists for that many Cybertrucks remains to be proven. Electric pickups from other brands are barely making a dent in America's enormous appetite for big trucks, and debate currently rages among those who track these things. Are high sales prices and limited towing ranges turning off potential buyers? Or are production problems and therefore minimal supplies to blame?

Anecdotes are growing about unsold Ford F-150 Lightnings on dealer lots, and General Motors' ongoing inability to make Ultium battery cells at anything approaching scale has kept the gargantuan Hummer EV's deliveries at a relative trickle. Right now, Rivian appears to be the market leader—with 14,374 R1Ts delivered during the first three quarters of 2023, it beat Ford's cheaper F-150 by more than 2,000 units.